“Their knowledge of the unique needs of managing IT in a banking environment have made our regulatory exams much less painful! I believe that a recommendation for this company’s services would be easy to make with a clean conscience to any other prospective client considering a partnership with Compushare.”
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SEP 1, 2011 12:00am EDT
TINY EVERGREEN TAPS IT PARTNERS TO PLAY BIG
[2] What’s the goal of the community campaign? We’ve never really gone out and [pushed the brand aggressively]. We’re also trying to steer customers toward accepting electronic [delivery], such as advertising, statements and going to our site to get information. We’re trying to change behavior and that’s a challenge, particularly for the older demographics.
[3] Without an IT department and just 60 employees, how does the bank help you (the only person with marketing responsibilities) deliver content that’s on par with that of larger institutions? Outsourcing is a cost-effective way to provide these services and to increase touches. IMN charges a monthly fee that’s based partly on the volume of the email newsletters.
[4] How will you measure the campaign’s success? More of the focus of the community bank team will be on signing new accounts and tracking new loans brought in. We’d also like to see readership numbers increase for our [digital content], so we’re using a tool that tracks that.
[5] Are your external providers also playing a role in gauging the success of the program?[The outsourcer] does things that we would need a full staff to do. We’re able to get reports that track what articles and content are being read, and how often, and what content isn’t getting viewed, and make decisions on what to post in the future. We would never be able to do all of that analysis internally.
